Meet Your Marketing Objectives

Search Engine in the Store offers precision targeting, proximity to purchase, and comprehensive campaign deployment and measurement capabilities, allowing CPG advertisers to accomplish a broad range of advertising goals such as the following:

• Increase sales for targeted products within specific categories
  • Search Engine in the Store allows you to control when, where, and how to promote specific products and brands.
• Encourage brand switching and new users
  • Search Engine in the Store presents specific products in response to a consumer's search criteria. If your products meet a consumer's search, have it presented directly to the consumer ahead of competitive products.
• Build Brand
  • When your product is recommended to a consumer, display targeted, product-specific messages and videos to reinforce your brand and the value of your products.
• Encourage New Product Trial
  • Search Engine in the Store presents your new products directly to targeted consumers in response to their search. Use Search Engine in the Store to present your product to consumers as an alternative to competitive products.
• Generate Strong Retailer Support
  • Search Engine in the Store drives proven sales lift both at the category and brand levels. Increase your brand's share of category sales and help retailers provide the ultimate in-store consumer search experience.
• Test/Assess/Respond to Consumer/Market Demand
  • Use Evincii's reporting and advertiser management capabilities to target specific brands. With Evincii's Search Network, campaign changes can be made at any time to meet seasonal, regional, or any other type of demand.
• Pay-for-Performance
  • With Search Engine in the Store, advertisers only pay when their products are seen by a specific consumer in response to the consumer's search query. Tests have shown proven category lift of 3% - 6% and targeted brand campaigns sales lift of 7% - 18%. It's all about engaged consumers, not passing eyeballs.