Drive Category Sales Lift

Stores with the Search Engine in the Store have consistently demonstrated higher sales across entire product categories. Third-party validated control store studies have shown category unit and revenue sales increase by 3% - 6% with Search Engine in the Store. The following chart for the cough, cold, and allergy category is an example of the proven sales lift achieved with PHARMAssist:

The confidence for these and other similar sales results exceed 99.99%, based on a standard statistical T-test.

Consumer intercept studies have confirmed that the primary reason for category lift is that shoppers who were confused and didn't want to wait for help from the pharmacist were able to find the product they needed quickly. A secondary reason for category increases is that shoppers purchase additional cross-selling products that are recommended by Search Engine in the Store based on their particular symptom and condition search.